Paula Rodriguez
she/her/hers
User-Centered
Problem Solver
I am an Industrial Designer passionate about wearables and user-centered design. My focus is on solving meaningful problems while creating aesthetically pleasing products that resonate with users. I thrive on understanding user needs through research, ensuring that my designs enhance their experiences. I enjoy working with CAD and sketching to visualize my ideas, followed by prototyping to iterate and refine my concepts.
Hi! I’m Paula Rodriguez, and I’m dedicated to crafting innovative solutions that blend functionality with beauty in the world of physical products.
My work experiences include:
Lupe - Caminar Latinos, Internship, Design Intern, Marketing and Communications
Rolnautic, Logo Designer , Summer Project
Here are some projects I have worked on!
For my capstone project, I redesigned professional swimming fins, prioritizing user experience and minimizing pain points for swimmers. Through interviews with fourteen swimmers, I discovered that a significant percentage experienced discomfort, leading to insights about anatomical differences between male and female feet. Incorporating the Bernoulli Principle, I developed Hydra Fins with features tailored for comfort and performance, including progressive loading options and ankle support. The design emphasizes both functionality and aesthetics, ensuring a better swimming experience for all users.
As a Freelance Design Associate and Consultant at Paula Rodriguez, LLC. in Las Palmas, de Gran Canaria, I have successfully designed Rolnautic’s logo for a third-party expansion, ensuring it aligns with existing brand standards. Additionally, I led a training course for Marmare staff on social media strategies, which is now implemented in a striking five-story industrial boat machine at the center of my hometown. This project reflects my commitment to innovative design and community engagement.
I collaborated on a team to design an innovative bubble toy that enhances outdoor play and creativity. Our design focused on user-friendly features, including an ergonomic grip and a unique bubble solution dispenser for creating various bubble sizes and shapes. With vibrant colors and playful aesthetics, the toy captures children's attention and encourages social interaction, making bubble-making a fun and engaging activity for kids. This project reflects our commitment to combining functionality with joy in playtime experiences.